PT RANS Kosmetika Indonesia

PT RANS Kosmetika Indonesia merupakan bagian dari ekosistem bisnis yang dibangun oleh public figure terkemuka Indonesia, Raffi Ahmad dan Nagita Slavina, melalui perusahaan hiburan dan media mereka, RANS Entertainment. Ekspansi RANS ke sektor kosmetika menunjukkan visi untuk memanfaatkan popularitas dan engagement masif yang mereka miliki untuk memasuki pasar produk konsumen yang sangat prospektif.

Perusahaan ini didirikan dengan tujuan untuk memproduksi, memasarkan, dan mendistribusikan berbagai produk kecantikan dan perawatan diri. Dengan kekuatan branding dari RANS Entertainment yang telah mengakar kuat di berbagai segmen masyarakat, PT RANS Kosmetika Indonesia berupaya menciptakan produk-produk yang relevan, berkualitas, dan menarik bagi basis penggemar serta konsumen umum.

Bisnis Inti dan Potensi Portofolio Produk

Fokus utama PT RANS Kosmetika Indonesia adalah pada industri kecantikan dan perawatan diri. Mengingat tren pasar, potensi portofolio produk mereka sangat beragam, meliputi:

1. Produk Perawatan Kulit (Skincare):

   • Serum, pelembap, pembersih wajah, toner, masker, dan produk anti-aging. Ini sering menjadi lini awal yang populer bagi merek kosmetik baru.

2. Produk Tata Rias (Makeup):

   • Lipstik, foundation, bedak, eyeshadow, blush on, dan produk riasan mata lainnya.

3. Perawatan Tubuh dan Rambut:

   • Sabun mandi, body lotion, sampo, kondisioner, atau produk perawatan rambut khusus.

4. Wewangian (Fragrance):

   • Parfum atau body mist yang dapat memperkuat identitas merek.

Strategi pemasaran PT RANS Kosmetika Indonesia kemungkinan besar sangat mengandalkan platform digital, media sosial, dan kekuatan influencer marketing melalui jaringan RANS Entertainment. Distribusi produk umumnya akan dilakukan melalui saluran e-commerce (Shopee, Tokopedia, dll.), serta mungkin masuk ke toko kosmetik modern dan drugstore.

Komitmen pada Kualitas, Tren, dan Kedekatan Konsumen

Sebagai entitas bisnis yang bernaung di bawah payung RANS Entertainment, PT RANS Kosmetika Indonesia kemungkinan besar mengusung komitmen pada:

• Kualitas Produk: Menyediakan produk dengan formulasi yang aman dan efektif, memenuhi standar BPOM.
• Inovasi dan Tren: Mengikuti dan bahkan menciptakan tren di industri kecantikan, menghadirkan produk yang relevan dengan selera pasar.
• Aksesibilitas: Menjadikan produk mudah dijangkau oleh konsumen di berbagai segmen harga.
• Kekuatan Brand Story: Membangun narasi merek yang kuat dan personal, memanfaatkan kedekatan dengan Raffi dan Nagita.
• Interaksi dengan Komunitas: Berinteraksi aktif dengan komunitas konsumen melalui media sosial untuk mendapatkan feedback dan membangun loyalitas.

Fasilitas produksi PT RANS Kosmetika Indonesia kemungkinan besar bekerja sama dengan contract manufacturer (maklon) yang sudah memiliki sertifikasi CPOB (Cara Pembuatan Kosmetik yang Baik) di Indonesia, sementara fokus RANS adalah pada pengembangan formula, pemasaran, dan distribusi.

1. Social Media Specialist

Role describtion :

• Develop and plan engaging content strategies across platforms
• Manage daily operations of social media accounts
• Monitor performance and provide insights using analytics
• Spot trends and conduct research to stay ahead
• Collaborate with influencers and KOLs for campaigns
• Work closely with the Ads team on paid social media efforts

Requirements:

• Bachelor’s degree in Communications, Marketing, or a related field
• 1–2 years of experience in a similar role
• Passionate about beauty and up-to-date with social media trends
• Strong copywriting skills with a good sense of brand voice
• Familiar with tools like Meta Business Suite, Canva, CapCut, etc.
• Able to analyze social media performance and reports
• Creative, proactive, and always on top of digital trends

2. Content Creator

Role Describtion :

• Creating engaging, original, and useful content.
• Managing content to meet audience needs or specific goals.
• Creating content that is appropriate for the platform being used
• Collaborating with companies or brands to create promotional content.
• Editing content according to the initial video concept.
• Managing schedules and prioritizing tasks effectively.

Requirements:

• Min D3/S1 all major, have experience creating content on social media especially in beauty brands.
• Accustomed to appearing in front of the camera. Understand algorithms and social media contents.
• Able to work individually and collaborate in a team. Have basic video and photo editing skills.
• Able to interact, answer questions, and accept suggestions.
• Able to understand the latest trends in social and digital media platforms.

3. Videographer & Editor

Role Describtion :

• Plan, shoot, and edit videos for Instagram, TikTok, YouTube, and website
• Collaborate with creators, designers, and marketing team on content ideas
• Capture various content: product shots, tutorials, events, BTS, etc.
• Stay updated with video trends, especially in beauty and lifestyle
• Direct talents (models, influencers, hosts) during shoots

Requirements:

• Min. D3/S1 in Visual Communication Design or related field
• 1–3 years experience as a videographer (beauty industry experience is a plus)
• Skilled in operating DSLR/mirrorless cameras, lighting, and audio gear
• Proficient in Adobe Premiere Pro, Final Cut Pro, After Effects
• Good understanding of beauty aesthetics, trends, and video formats (Reels, TikTok, YouTube Shorts)
• Ready to join ASAP

4. Graphic Design

Role Describtion :

• Design marketing materials (brochures, ads, social posts, websites, logos)
• Maintain cohesive brand identity and visual consistency across all media
• Create responsive graphics optimized for desktop, mobile, and tablet
• Retouch and edit images, photos, and illustrations as needed
• Collaborate with marketing and content teams to bring creative concepts to life

Requirements:

• Min. 1 year experience in graphic design (beauty or FMCG industry is a plus)
• Min. D3/S1 graduate with proven design portfolio or relevant project experience
• Strong communication and interpersonal skills
• Active, creative, and a team player
• Disciplined, independent, and ready to join ASAP

5. Talent Acquisition

Role Describtion :

• Manage end-to-end recruitment process from sourcing to offering
• Collaborate with hiring managers to understand hiring needs
• Execute employer branding activities both online and offline
• Create and manage recruitment-related social media content

Requirements:

• Bachelor’s degree in Psychology, HR, Communications, or related field
• 1–2 years of experience in recruitment and employer branding
• Strong communication skills and social media savvy
• Creative, organized, and passionate about people and branding

6. Content Plan

Role Describtion :

• Develop and manage weekly/monthly content calendar across all channels
• Align content with campaign goals, product focus, and brand voice
• Research trends and competitors to inspire fresh content ideas
• Monitor content performance and adjust plans based on insights
• Ensure all content is timely, relevant, and on-brand

Requirements:

• Bachelor’s degree in Marketing, Communication, Media, or related field
• 1–3 years of experience in content planning or digital campaign management
• Strong understanding of social media, content trends, and audience behavior
• Excellent organizational skills and ability to multitask
• Creative, detail-oriented, and ready to join ASAP

7. KOL Specialist

Role Describtion :

• Manage and organize KOL or influencers to promote the company’s products or services.
• Take a responsibilities for increasing brand awareness and maintaining the company’s image.
• Take a reponsibilites for negotiation with talent products.
• Create content briefs, monitor the content and insights produced to see whether or not they are up to date with current trends.

Requirements:

• Male/female, all major in university.
• Experience in KOL Specialist minimum 2 years (experience in a beauty brands will be a plus).
• Can be work as a team, manage a building strategic relationships with KOL’s and influencers.
• Active, creative an up-to-date with a current trends for Beauty Industries.
• Willing to be placed in PIK 2, North Jakarta.

8. Affiliate Specialist

Role Describtion :

• Manage daily operations of affiliate programs (TikTok, Shopee, etc.)
• Recruit and onboard affiliates, influencers, or content creators
• Launch, monitor, and optimize affiliate campaigns
• Track performance metrics: CTR, conversions, ROI, and sales

Requirements:

• Bachelor’s degree in any major, with 1–2 years of experience in affiliate marketing, influencer management, or e-commerce
• Familiar with affiliate platforms and tracking tools
• Strong analytical skills with attention to detail
• Great communication and relationship-building skills
• Passionate about digital trends and content creator ecosystems; willing to be placed in PIK 2, North Jakarta

9. Sales Promotion Girl

Role Describtion :

• Promote and introduce products to consumers at outlets, stores, or events.
• Assist customers with product knowledge and purchasing decisions
• Maintain product display and booth cleanliness
• Achieve daily/weekly sales targets as assigned
• Provide product sampling or demos when needed

Requirements:

• Experience as a Sales Promotion Girl, preferably in  beauty products
• Friendly, communicative, and confident in approaching customers
• Willing to work for 4 days in July
• Free lunch & coffee provided
• Fee: IDR 300,000/day

Apabila semua syarat PT RANS Kosmetika Indonesia sudah anda lengkapi, selanjutnya silahkan kirim lamaran anda via email recruitment@slavina.id | Subject: [Position] – [Name]